The summit is internal event for Mercedes Benz sales in Germany. The summit was, for it’s 10th anniversary, held in Berlin. Within the Landmark building at the former Tempelhof Airport kubix implemented a new concept developed by Milla & Partner as a central service provider for trade fair construction. Exhibition space for around 200 exhibitors, including 10 open presentation areas (touchpoints), a central stage and full graphic production, was planned, produced and constructed. The event lasted 3 days and attracted 11500 visitors.

Client: Daimler AG
Agency: Milla & Partner
Our role: Construction planning, stand and exhibtion building, bespoke provision of stage and container elements, graphic production, installation, logistics, event management
Location: At the former Tempelhof Airport, Berlin