The fashion label Hugo Boss originates from the Swabian town of Metzingen and still has its headquarters there, together with a multi-storey concept showroom. kubix successfully took on the creative direction of the project: Our design has remained in place on the ground floor of the showroom for several years longer than expected.

Client: Hugo Boss AG
Our role: Creative direction and development of the showroom design
Location: Concept showroom Metzingen