At the DMECXO, the largest congress fair for the digital industry in Europe, we realized a company appearance for Facebook with its messaging and photo daughters WhatsApp and Instagram that stands out due to its attention to detail. A wide variety of materials, surfaces, colours and room-filling photo prints were individually matched to each other and assembled to fit perfectly. In addition, a large number of accessories and decorative objects had to be identified and installed.

The result was a village-like brand world with amphitheatre, playground, café and eight meeting rooms, each of which corresponded to the diverse characteristics of the world’s largest dialogue and communication platform and yet formed a whole.

Client: Facebook
Agency: Innovision, London
Our role: Construction information and construction of the trade fair stand
Location: Digital Marketing Exposition & Conference (DMEXCO), Cologne