The display of all of the Volkswagen Group’s 12 brand logos within one space was a novelty for the group. We worked closely with the brand agency MetaDesign to ensure that each logo had equal prominence within the display at the DRIVE Forum shop.

A further conceptual challenge encountered during the design of the shop was the relationship between the exhibition and sales spaces. The result was a glass display case for model cars which elegantly connected the two.

Client: Christoph Mäckler Architekten
Our role: Design of the interior fit-out in pre-tender period (LPH phases 1–5) and quality supervision during construction (KOL)
Location: DRIVE Volkswagen Group Forum, Unter den Linden/Friedrichstraße, Berlin