Billie Eilish opened a pop-up store in the centre of Berlin in conjunction with MCM. The artist showcased Limited Editions of her streetwear brand Blöhsh. Special items specifically designed and produced for fans in Berlin were available to buy for only two days and sold out in no time! The singer is the new face of the MCM advertising campaign.

Client & scenic design: Das Kartell GmbH
Our role: planning and realisation, graphic production, installation, logisitcs
Location: MCM Store, Torstraße, Berlin