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Hugo Boss – Fashion Show for the Opening of Bread & Butter

Hugo Boss spared no effort or expense in celebrating the relocation of the fashion fair Bread & Butter to Berlin. Models walked over water whilst an ICE train shot half animated and half real through the scene and oysters were served with champagne on huge hanging blocks of ice. The implementation of the unusual details that the “Villa Eugenie” agency came up with for this was a wonderful challenge for kubix.

Client: Villa Eugenie
Our role: Detailed design, construction information and construction of the temporary structures and decoration
Location: Gleisdreieck, Berlin