Mercedes-Benz – Touring Exposition „Different would be good“
Using the motto “Women on the move – different would be good”, Mercedes-Benz launched their new E-Class Convertible in a number of major German cities. The knitted scarf which fluttered symbolically out of the luxury convertible and at the same time served as an exhibition space, measured over 20 metres in length.
Client: Daimler AG
Agency: Atelier Markgraph
Our role: Project implementation concept, detailed design, construction information, construction and shipping of the exhibition structures
Location: Munich, Cologne, Stuttgart, Berlin